Little People With Feathers

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This story is awesome. What a clever way to get people do do something good for them…. (via Boing Boing)
Lucky iron fish persuades Cambodian women to cook with iron, stave off anemia
Marilyn sez, “University of Guelph student Christopher Charles worked  on a project with scientists in Cambodia three summers ago. They were  trying to persuade women in poor villages to put chunks of iron in their  cooking pots in order to lower the risk of anemia, but the women  weren’t interested. Then Charles hit upon the idea of fashioning the  iron into the shape of a local fish the villagers considered lucky.”

It was an enticing challenge in a country where iron deficiency is so  rampant, 60 per cent of women face premature labour, hemorrhaging during  childbirth and poor brain development among their babies…
The people they worked with — “the poorest of the poor” — can’t afford  red meat or pricey iron pills, and the women won’t switch to iron  cooking pots because they find them heavy and costly. Yet a small chunk  of iron could release life-saving iron into the water and food. But what  shape would the women be willing to place in their cooking pots?
“We knew some random piece of ugly metal wouldn’t work … so we had  to come up with an attractive idea,” he said. “It became a challenge in  social marketing.”

Canadian’s lucky iron fish saves lives in Cambodia  (Thanks, Marilyn!)
(Image: Christopher Charles)

This story is awesome. What a clever way to get people do do something good for them…. (via Boing Boing)

Lucky iron fish persuades Cambodian women to cook with iron, stave off anemia

Marilyn sez, “University of Guelph student Christopher Charles worked on a project with scientists in Cambodia three summers ago. They were trying to persuade women in poor villages to put chunks of iron in their cooking pots in order to lower the risk of anemia, but the women weren’t interested. Then Charles hit upon the idea of fashioning the iron into the shape of a local fish the villagers considered lucky.”

It was an enticing challenge in a country where iron deficiency is so rampant, 60 per cent of women face premature labour, hemorrhaging during childbirth and poor brain development among their babies…

The people they worked with — “the poorest of the poor” — can’t afford red meat or pricey iron pills, and the women won’t switch to iron cooking pots because they find them heavy and costly. Yet a small chunk of iron could release life-saving iron into the water and food. But what shape would the women be willing to place in their cooking pots?

“We knew some random piece of ugly metal wouldn’t work … so we had to come up with an attractive idea,” he said. “It became a challenge in social marketing.”

Canadian’s lucky iron fish saves lives in Cambodia (Thanks, Marilyn!)

(Image: Christopher Charles)

Notes

  1. ducksrfriends posted this

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Hi there. My name is Nicole I live in Philly and am a tribal bellydancer/learning fire spinner, video editor, garden wrangler, uber nerd, knitter and all-around crafter.
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